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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Feb 13, 2020

Joshua Joiner gives us an insider perspective on what it takes to manage a successful racing vlog, Hunt the Front. We discuss the importance of storytelling and explore several elements of creating engaging video content. We also dive into examples of how he has secured non-endemic sponsorships and Patreon support,...


Feb 5, 2020

Chris Keller of Nomad Overland joins us to break down the lessons he has learned over the years and how he supports his sponsors through his overland adventure social media presence and blogging.

We dive into several tools to help your social media and content creation strategy. We also cover some different types...


Jan 30, 2020

Do you understand offset branding costs? Can you relay your value to your sponsors? If you hesitated in answering these questions, you came to the right place.

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Jan 27, 2020

Jay Tilles (aka Lightning) is the Brand Manager for Banks Power and co-host of the Truck Show Podcast. He brings to us a plethora of experience with handling sponsorship requests and managing brands. You are NOT going to want to miss this one.

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Jan 20, 2020

This episode with Jim Beaver dives into some big-hitting topics about increasing your reach with podcasting, becoming a racer agent, and diving deep into brand management with a partner. The most game-changing aspect of this show though comes from our conversation about eSports and how it is revolutionizing...