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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Mar 21, 2019

Jared Heshka is the Powersports Brand Manager at MBRP, and this is his 4th time on the show. We discussed his recent experience at King of the Hammers and dove deep into brand loyalty and social media.

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Mar 18, 2019


Did Josh Wiese predict the social media apocalypse earlier this week? Let's talk about it...and also throw in some discussion around vlogging, improv, and an announcement about the High Octane Coffee Company

This show is powered by AMSOIL and is brought to you by GSP...

Mar 12, 2019

Imagine it...the social media platform you have thrived on for YEARS no longer exists, or is so different that you can't use it to promote yourself or your sponsors anymore. What would you do?

In this show, Josh Wiese gives 4 tips to prepare for a social media apocalypse. 

This show is powered by AMSOIL. This episode...

Mar 5, 2019

Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing. 

This show is powered by AMSOIL. This episode is brought to you by:

Feb 28, 2019

Let's talk about the less socialized way to help your sponsors...product development. We have discussed this topic on the show before, but honestly, we need to be talking about it MORE. 

Tune in to see why.

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