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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

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Nov 21, 2017

In Jim Beaver's second time on the show, we dive deeper than ever with an in depth discussion on Return on Investment (ROI), reinvesting in marketing, and ways to build business to business relationships between your sponsors.

This episode is brought to you by Armor Kote, SolderWeld, Bold Racing, and


Nov 14, 2017

Matt Allred of Garage Built Racing provides us with a new perspective on motorsports sponsorship through an insider look at his "built not bought" drag racing business. We discuss how taking chances, avoiding the pitfalls of pride, and serving others can put you into a favorable position for strong and successful...


Nov 7, 2017

Learn the insider secrets to building a successful Instagram motorsports community. Thomas Affeldt makes you part of his Sledders R Us family as we discuss snowmobiling, social media best practices, and helping others grow.

This episode was brought to you by SolderWeld, Bold Racing, and Topthepodium.com. The podcast is...


Oct 31, 2017

Cody Bradbury is a factory Polaris RZR racer here to share his advice with you regarding asking for what you want, negotiation, and conducting research and development for your sponsors.

This episode is brought to you by Topthepodium.com, Bold Racing, and SolderWeld. The podcast is powered by impactfuel.org.

Don't...


Oct 23, 2017

Bob Luketic of FCR Suspension and Team FCR talks suspension and sponsorship. He walks us through examples of respectful promotion, overcoming self-doubt, and coping with naysayers. He also outlines THE BEST sponsorship proposal he has ever seen...and you may be surprised by who it is from...

This episode was sponsored...