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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Aug 14, 2018

What would it take for you to cut the check? Hill climb and backcountry specialist, Jay Mentaberry, joins us to pose this question and answer many others in order to provide his perspective on motorsports sponsorship.

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Aug 7, 2018

Blake Wilkey joins us to share his roller-coaster journey in the motorsports sponsorship world. We talk about viral social media content, going broke, serving jail time, crafting a personal brand, building a radical ride, and ultimately marketing a lifestyle.

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Aug 3, 2018

Boom shake the room!!! Lorin Morrell of Maddog Media Marketing is joining us live to discuss the benefits of serving and promoting others.

Lorin was originally featured on Episode 92

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Jul 30, 2018

In this show, Taylor Heiman takes us to a new level of moto, marketing, and personal branding knowledge. She drops mad quotes throughout the episode as well, so get your notebooks and meme generators ready!

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Bold Racing

Armor Kote


Jul 24, 2018

RJ Anderson sets the mic on fire in this show. He gives us insights into his social media strategy and tells the story of one of his biggest sponsorship fails. Most importantly though, he talks about the difficult balance between over-delivering on your expectations and under-valuing your program.

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