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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

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Dec 26, 2017

Ron Pattyn, the owner of Stud Boy, shares what he looks for in a sponsorship relationship. We discuss being approachable by fans and competitors, social media training, and the two-way street of a real partnership. He also shares some valuable tips on how to properly outfit your sled with traction products.

This episode...


Dec 19, 2017

What sponsorship advice does GNCC champion Walker Fowler have to offer? Tune in to find out how he has secured almost 40 sponsors, created detailed valuations, and surrounded himself with incredible people.

This episode was brought to you by Topthepodium.com, Bold Racing, Solder Weld, and Armor Kote. The show is powered...


Dec 12, 2017

What does a sponsor and rider relationship ACTUALLY look like? Tune in to learn how backcountry snowmobiler Tucker Merz built a 10+ year relationship with Kirk Zack of HMK USA. They also discuss the proper timing for a sponsorship proposal, content sharing, and the benefits of truly being yourself.

This episode is...


Dec 5, 2017

Have you ever wondered what an NHRA sponsorship program looks like? Tune in to find out how top alcohol drag racer Megan Meyer structures her sponsorship program. She shares tips on how to nail Facebook Live, branding, and long-term partnership.

This episode was sponsored by Bold Racing, Topthepodium.com, Solder Weld,...