Sponsored Rider Club Podcast

Unlocking the secrets to successful motorsports sponsorship.
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Now displaying: 2017
Jul 18, 2017

Kayla Blood Granger is the driver of Monster Jam's El Toro Loco and she also races ATVs with Granger Racing. Tune in to hear how she was able to share her story with brands on a deep, emotional level in order to develop lasting sponsorships. We also discuss how her background in MMA and the military have helped shape her personal brand.

This episode was sponsored by and Bold Racing. The podcast is powered by

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Jul 11, 2017

Holy cow this is good. Matt Martelli of Mad Media and the Mint 400 drops massive value into your ears as we discuss the components behind social media virality, building a brand, and pushing yourself to be better everyday. Matt is behind some of your favorite motorsports videos, including the Gymkhana and XP1K series.

This episode was sponsored by Bold Racing and This podcast is powered by

Jul 4, 2017

Matt Entz is the owner of Mountain Skillz and he is a snowmobile Terrain Dominator with Polaris. He shares how his experience with KLiM, the Boondocker/Thunderstruck movies, and backcountry training has prepared him to attract and retain powersports sponsors. We also talk about how social media has leveled the playing field in motorsports sponsorship.

This episode was sponsored by and Bold Racing. The podcast is powered by

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Jun 27, 2017

Collin Otten brings his experience with backcountry snowmobiling and motocross sponsorship directly to your ears with an interesting perspective on reinventing yourself on social media, identifying sketchy sponsors, and hanging out with pros like Travis Pastrana and Gregg Godfrey.

This episode was sponsored by, Leaders RPM, and Bold Racing. The podcast is powered by

Jun 20, 2017

Shelby Mahon is a motorsports jack of all trades that offers some very specific advice regarding how to market yourself and your sponsors. She is the owner of Backcountry Motorsports Media, and specializes in action sports photography, marketing, videography, graphic design, and she is a racer! She also works with communications and events at CF Moto Canada.

Long story don't want to miss the value bombs that Shelby delivers directly into your ears.

This episode was sponsored by, Leaders RPM, and Bold Racing. The podcast is powered by 

Jun 13, 2017

In a world dominated by social media, beautiful visual content is critical to capturing attention and building a successful brand. This episode dives deep to unlock the critical elements to creating amazing photos and videos. Our featured guest, Steven Marlenee of Marlenee Photography takes us on a detailed journey into the steps needed to prepare for, capture, and promote that perfect shot. His experience in backcountry snowmobiling provides us with very applicable and tangible actions.

If you are destined for visual greatness and dedicated to building your social media following, brand recognition, and sponsor value, then this episode is a MUST!

This podcast was sponsored by, Leaders RPM, and Bold Racing. It is powered by

Jun 6, 2017

Do you ever wonder what the person reviewing your sponsorship request is thinking? If so, then this episode is for you.

Listen in as we hear from Jared Heshka, who is a snocross racer and also the Brand Manager for MBRP Powersports. We discuss the specifics regarding what he looks for in a successful brand ambassador. From Dale Carnegie to Will Ferrell, and Larry Enticer to Shawn Endel, we analyze the most important aspects of what creates success in social media, attitude, and ultimately motorsports sponsorship.

This episode was sponsored by, Bold Racing, and Leaders RPM and is powered by


May 30, 2017

Collete Davis of Red Bull Global Rallycross and Girl Starter joins us on a journey to link the complexities of motorsports sponsorship to the world of entrepreneurship. This Hoonigan talks how she turned engineering and go-karts into an extremely successful racing and entrepreneurial adventure. Even better, she gives you some specific advice on how you can do the same thing! Tune in and take notes!

This episode was sponsored by and is powered by

May 23, 2017

Joey D, CEO of and one of the most prolific UTV racing content producers alive, takes an opportunity to dive deep into the world of motorsports sponsorship. We discuss how some of the most successful racers are promoting their sponsors, how UTVunderground builds relationships, and we get some actionable advice on how we can structure our social media strategy.

This episode was sponsored by and is powered by

May 14, 2017

Join us for an incredibly inspirational look at how former motocross racer George Hammel turned a tragic accident into a successful UTV racing career. Listen in to learn how you can use your story for internal motivation so that you can provide external value for your followers and sponsors.

This episode was sponsored by

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May 9, 2017

In this episode we chat with GNCC and Mid East Hare Scramble ATV racer, Cameron Abee. He gives us advice regarding how he leverages organizations such as Team Faith, XC Quadracers, and Fuel Ministries to further his skills and develop the next generation of future racers. We also dive into what it feels like to have a sponsor lose YOUR trust.

This episode was sponsored by

May 2, 2017

In this episode, Blake Granger shares advice regarding motorsports sponsorship based on his experience with ATV Motocross through Granger Racing and Monster Jam, where he drives MAX-D.

Apr 25, 2017

UTV racer Shelby Anderson drops some value for the audience by giving us some specifics behind her social medial strategy and how that bolsters her ability to promote herself and her sponsors. She also gives us an insider look into her family and friends in the industry.

This episode was sponsored by MindFX Science and


Apr 18, 2017

In this episode, we are joined by a very well respected backcountry snowmobile rider, Tony Jenkins. We discuss some of the realities associated with sponsorship, how to "sell yourself", and the proper way to mutually end a relationship with a sponsor.

Apr 11, 2017

Sierra Romo takes time in this episode to discuss UTV racing and sponsorship success. We also discuss some things NOT to do...

This episode was sponsored by and MindFX Science.

Apr 3, 2017

We are joined by Madeline Kate Cox who is tearing it up as a rising star in the UTV industry. She shares with us how she built her resume, obtained her sponsors, and how she markets herself online.

Mar 27, 2017

Join this conversation with factory Polaris snocross racer for Team LaVallee, Zak Mason. We dive into great topics around social media and team sponsorship.

Mar 21, 2017

Listen in as Greg Thomas (of the Muddy Microphone Podcast) and I discuss some of the trends we have observed in offroad sponsorship. Throughout the podcast, he discusses some good role-models in the industry, and also offers his valuable perspective.

Mar 15, 2017

In this episode, we are joined by backcountry snowmobile rider, Greg Rector. We discuss some deep topics regarding building relationships with sponsors and partners.

Mar 4, 2017

In this episode, backcountry snowmobiler Crystal Monteith shares with us some specifics regarding how she attracted her first sponsor, and also how she has learned to foster long lasting relationships with her current sponsors.

Feb 28, 2017

In this episode, we get the opportunity to chat with stadium truck driver, terracross racer, supercross racer, and all around good hearted person, Sara Price. She gives us some insights into how she is able to build and sustain trusting relationships with her sponsors.

Feb 20, 2017

Listen in to this conversation with rally car and UTV racer, Brent Lee, as he gives us some very specific insights on how to define and sell your brand to sponsors.

Feb 13, 2017

In this episode, we chat with the first ever X-games snowbike gold medalist, Brock Hoyer. He shares some valuable insights regarding how he markets himself to sponsors.

Feb 4, 2017

Join us for a chance to learn a thing or two about attracting sponsors as a backcountry snowmobiler, Shawn Endel, shares his thought processes and strategies around building his social media following and creating relationships with sponsors.

Jan 29, 2017

In this episode, we chat with the driver of the Monster Mutt, Cynthia Gauthier. She shares with us some of her tips to success by referencing her experience in motocross, buggy racing, and Monster Jam.

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