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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Grab some swag at impactfuel.org.

May 20, 2018

Time Attack Driver Sally "SALTY" McNulty joins us to outline some of the special ways she is able to promote her sponsors, teach others, and drive genuine social media marketing engagement. She also tells us what she REALLY feels about a proposal made during the show for a new F150 Time Attack race series. 

This podcast...


May 18, 2018

This episode was recorded 5/14/2018 on Facebook Live and featured backcountry rider, Shawn Endel. We get some updates from Shawn since he was last featured on Episode 9. He discusses some great ways to represent your sponsors at live events and he also shares some tips for backcountry safety.

The Sponsored Rider Club...


May 15, 2018

Chad Boespflug details how he was able to build his sprint car racing platform by carefully examining his social media and event reach while growing his network. Chad has figured out how it is done and is now sharing his advice with YOU.

The podcast is powered by AMSOIL and this episode is brought to you by SolderWeld,


May 8, 2018

Freestyle motocross star and owner of Ride365.com, Brett Cue, walks us through his career choices and outlines examples around building relationships with sponsors, creating viral marketing campaigns, and how he has built an engaging social media platform.

The Sponsored Rider Club Podcast is powered by AMSOIL. This...


Apr 28, 2018

One of the most iconic figures in Powersports, Blair Morgan, joins us to share his story. We dive deep into his origin, how he transitioned between OEMs, his self-sacrifice, and most importantly how he maintained deep relationships with sponsors throughout his retirement which allowed him to come back to the sport...