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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Dec 26, 2017

Ron Pattyn, the owner of Stud Boy, shares what he looks for in a sponsorship relationship. We discuss being approachable by fans and competitors, social media training, and the two-way street of a real partnership. He also shares some valuable tips on how to properly outfit your sled with traction products.

This episode is brought to you by SolderWeld,, Armor Kote, Bold Racing, and Impact Fuel.