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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Aug 13, 2019

Andy White, the FXR MX Brand Manager, joins us to share some lessons learned from his MASSIVE experience as a racer, team manager, and marketer. We discuss how things have changed over the years, and dive into some specifics around budgeting best practices and taking the perspective of a sponsor.

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Aug 6, 2019

Ruslan Yankilevich (aka Ruslan Greasehandz) and his father Arthur join us in this epic show where we learn about what went into Ruslan's recent viral daredevil videos, including the mature apology video, and how the two have worked together to build a youth sponsorship program.

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Aug 1, 2019

In Jeff's 3rd appearance on the show, he takes us through his recent endeavors with Can Am Offroad,, and his newest adventure with Bauss Racing. We discuss some of the cool social media strategies he has developed for Can Am and his latest viral video. We also cover brand building and giving back...

Jul 28, 2019

Rob Spencer of Venture the Wild is back live to cover the fun side of sponsorship. We discuss adventures with business representatives, collaborations, and we get a sneak peek of Rob's out-of-the-box personality at the end.

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Jul 24, 2019

Shawn Widdicombe returns to catch us up on everything he has been up to in the motoclimb world since his last time on the show. He has been VERY busy attracting and retaining sponsors and gives us the low down on all these new connections.

We also talk about kids with natural competitive talent and a pretty shocking and...