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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Jul 15, 2018

David McKinney, the Creative Marketing Manager for 509, drops crazy value in this show by going in-depth into his insights and recommendations as one of the people that makes decisions about sponsorship. We also dive into topics of good proposals, bad proposals, and we discuss how to create great content and avoid...


Jul 13, 2018

NHRA speedster Megan Meyer joins us to discuss how to attract non-endemic sponsors, effectively communicate with sponsors, and properly utilize email marketing.

This show is powered by AMSOIL and this episode is brought to you by GSP XTV.

Catch Megan's first interview here:


Jul 10, 2018

Lorin Morrell of Maddog Media Marketing is EVERYWHERE! He is constantly networking and lending a helping hand to others in the motorsports industry. In this episode, Lorin takes the time to lend YOU some advice about how to take your sponsorship journey to the next level.

This show is powered by AMSOIL. This episode is...


Jul 3, 2018

Fresh off a Baja 500 overall win, Kristen Matlock joins us to discuss unique marketable combinations, carry-over partners, and the importance of face-to-face meetings. 

This show is powered by AMSOIL and this episode is brought to you by Bold Racing, Crash Addict Industries, Topthepodium.com, Armor Kote, and