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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Jul 16, 2019

Joe Sylvester is back again LIVE to get us up to speed on his recent truck builds and his strategy behind the High Octane Coffee car shows.

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Jul 10, 2019

Sean Holman of the Truck Show Podcast and MotorTrend Group joins us to discuss tons of great motorsports topics, including trucks, Jeeps, trends, and of course sponsorship. He gets deep into how to survive in a fragmented industry by building authority, being authentic, and being relevant.

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Jul 2, 2019

Scot Harden, the Business Development and Marketing Director for Best in the Desert and President at Harden Offroad, joins us to share some of the sponsorship and marketing lessons he has learned over the past 40 years.

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Jun 30, 2019

When is the right time to pursue a product sponsorship vs. just buying what you need? Tune in to see what Josh Wiese has to say.

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Jun 26, 2019

Long time listener Kevin Spangler is on to talk about forming relationships early on in a racing program. We also discuss some of the tweaks he has made to his platform as a result of this show and the partnerships he has created. 

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