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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Feb 29, 2020

Why did it take me so long to learn this word? LIVERY! Don't make the same mistake. Tune in now!

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Feb 28, 2020

This is the hard part!

As part 2 of the 3 part valuation series, this episode breaks down the intricacies of tangible and intangible assets, the basic parts of your valuation. We describe what they mean, how to calculate them, and outline several examples.

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Feb 25, 2020

It's time to get back to the basics folks.

Based on some poor sponsorship proposals that have floating around lately, it seems like a refresher is in order.

Here are 6 motorsports sponsorship fails to avoid.

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Feb 21, 2020

This episode introduces a new series about valuations. It is a complex topic, so we are breaking it down into three episodes:

  • Part 1 - Overview; exploring key concepts and terms
  • Part 2 - Intricacies of tangible and intangible assets
  • Part 3 - Presenting the package deal

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Feb 13, 2020

Joshua Joiner gives us an insider perspective on what it takes to manage a successful racing vlog, Hunt the Front. We discuss the importance of storytelling and explore several elements of creating engaging video content. We also dive into examples of how he has secured non-endemic sponsorships and Patreon support,...