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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Mar 5, 2019

Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing. 

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