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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Mar 28, 2020

During the COVID-19 pandemic, the world is changing daily. Many people are in quarantine, looking for opportunities to fill their time. This show discusses 5 tips to help you utilize this coronavirus quarantine time to improve your skills and ultimately your sponsorship program.

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Mar 26, 2020

Branden Sorensen of Sorensen Motorsports joins us to discuss a variety of motorsports marketing and sponsorship topics. As the youngest professional drift driver and a member of a family devoted to motorsports, we get a ton of info on how to treat your sponsors, supporting development testing, and what it means to have...


Mar 18, 2020

Mia Chapman takes you behind the wheel to understand how she has leveraged her racing, networking, and social media skills to become a rising star in the UTV racing world.

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Mar 12, 2020

Basil Khaja of Midwest Offroad Expeditions joins us to discuss how he integrates motorsports marketing and sponsorship tactics into his offroading passion. We dive into details around event planning, charity support, communication, and sponsorship connection stories.

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Mar 6, 2020

Concluding our 3 part valuation series, this episode breaks down how to package your valuation. We begin by unpacking how valuations fit into the bigger financial picture, then describe how it should be presented to a sponsor.

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