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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

May 29, 2018

The legend, Doug Henry, joins us to discuss how he has been able to master the business of racing and connective with people. Doug has been subjected to some serious challenges, but he has kept racing and kept driving value for his sponsors. Tune in now to hear his story and soak up his incredibly valuable advice.


May 27, 2018

In this episode, Shelby Mahon dives deep into how you need to strategically prepare for events and execute while you are there in order to level up your sponsorship game.

The show is powered by AMSOIL. This live experience is brought to you by GSP XTV.

Here is a link to her original recording:

May 20, 2018

Time Attack Driver Sally "SALTY" McNulty joins us to outline some of the special ways she is able to promote her sponsors, teach others, and drive genuine social media marketing engagement. She also tells us what she REALLY feels about a proposal made during the show for a new F150 Time Attack race series. 

This podcast...

May 18, 2018

This episode was recorded 5/14/2018 on Facebook Live and featured backcountry rider, Shawn Endel. We get some updates from Shawn since he was last featured on Episode 9. He discusses some great ways to represent your sponsors at live events and he also shares some tips for backcountry safety.

The Sponsored Rider Club...

May 15, 2018

Chad Boespflug details how he was able to build his sprint car racing platform by carefully examining his social media and event reach while growing his network. Chad has figured out how it is done and is now sharing his advice with YOU.

The podcast is powered by AMSOIL and this episode is brought to you by SolderWeld,