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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Nov 27, 2018

Corry Weller, one of the top UTV racers right now, joins us to talk about how she runs her sponsorship program like a business. We dive into several detailed examples of how she built relationships with her partners and we also learn a little about how her program works with Weller Racing.

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Nov 22, 2018

4x4 Barbie, aka Pleasant Cook, is joining us live to discuss how to differentiate a good business deal from a bad one. This also makes Pleasant our first 4-peat guest.

This show is powered by AMSOIL and this episode is brought to you by GSP XTV.

Find her original interview here: Episode...

Nov 19, 2018

Freestyle and backcountry rider, Mike Ziebert, joins us to share his perspective on MidWest snowmobile sponsorship.

This show is powered by AMSOIL. This episode is brought to you by:

Nov 16, 2018

How do you support a racer that is growing mentally and physically every day?

Carla Sims and Casey Sims are back to get us up to speed on all the changes that have occurred since they were last featured on Episode 60.

This show is powered by AMSOIL and this episode is brought to you by 

Nov 13, 2018

Look, folks, Textron Offroad has become a big name in motorsports sponsorship. You need to pay attention to what they are doing in this space, and this episode gives you the insider access.

Ben White, Sponsorship Manager at Textron, has come on the show to give you the insights into what he looks for in a...