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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Apr 29, 2020

Finally! It is time for ME to answer the question I have been CONSTANTLY asking the guests on the show...

If I could sponsor anyone in the world, who would I choose and why? Tune in for my answer.

Who would you sponsor and why?

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Apr 23, 2020

In his 4th guest appearance on the show, Jeff Vanasdal is back to talk about his latest adventures and how you should be thinking about lead generation. We also discuss social media bots and Jeff's latest online magazine.

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Apr 16, 2020

In past episodes, we have discussed the surge in iRacing and eSports, and urged you to consider getting into the mix given the current pandemic.

Not everyone is ready for the surge, and some racers have learned the hard way. This show is intended to give you some insights into mistakes racers have made and how you can...

Apr 10, 2020

In Part 3 of the Sorensen Series, 8 yr. old racer Camren Sorensen of Sorensen Motorsports joins us to talk about the crazy things he does in youth motorsports. He also shares the work he is doing to develop his personal brand, That's Sketchy, and his YouTube channel.

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Apr 3, 2020

In Part 2 of the Sorensen series, Amanda Sorensen of Sorensen Motorsports joins us to discuss multiple facets of motorsports marketing. We chat about managing sponsors across racing disciplines, turning negative energy into positive energy, showing your failures, and the importance of competition.

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