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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Grab some swag at impactfuel.org.

Apr 28, 2018

One of the most iconic figures in Powersports, Blair Morgan, joins us to share his story. We dive deep into his origin, how he transitioned between OEMs, his self-sacrifice, and most importantly how he maintained deep relationships with sponsors throughout his retirement which allowed him to come back to the sport...


Apr 26, 2018

George Hammel is joining us live to talk about the importance of assigning value to your sponsorship program. He also takes time to answer questions from the live audience.

This episode was brought to you by GSP XTV axles.

George was also featured on Episode 23 of this...


Apr 21, 2018

When an X-games star is willing to share how he built awesome partnerships with companies like Monster Energy, Arctic Cat, Motorfist, and Speedwerx, you need to listen. Cory Davis delivers on this episode.

This episode is brought to you by Bold Racing, Crash Addict Industry, Topthepodium.com, SolderWeld, and


Apr 19, 2018

Sara Price is BACK for the LIVE experience. Tune in to learn what she has learned about sponsorship and racing from Baja and Hoonigan.

This episode was brought to you by GSP XTV axles.

Click here to listen to Sara's original interview: 


Apr 17, 2018

Tune in to learn how Jordan Jarvis has locked down partnerships with Fox, Monster Army, and Yamaha. She shares how sponsors watch what you do on both your good days AND your bad days. She also explains some of the differences between business transactions and TRUE relationships. 

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