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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Oct 16, 2018

In this episode, Jake Coleman of the Dirty Duner Show joins us to discuss the dune life and how sponsorship impacts it. We dive into several topics including how good your content REALLY needs to be and what a sponsorship package could entail.

This show is powered by AMSOIL. This episode is brought to you by:


Oct 9, 2018

"Ask not what your sponsor can do for you - ask what you can do for your sponsor."

Ross Robinson dives into this topic and many more by bringing in his experience with UTV and snowmobile sponsorship. Learn about his product reviews, signature snowmobile wraps, and how he helps promote our great sport.

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Oct 1, 2018

This podcast mashup highlights the MASSIVE sponsorship opportunities for truck enthusiasts. Patrick Ellis, host of The Diesel Podcast, brings diesel market expertise, great questions, and prior experience sitting in the sponsorship decision-making seat.

Honestly, we cover almost every element of motorsports sponsorship...


Sep 25, 2018

NASCAR driver Will Rodgers brings an element of poise and strategy to our show. He shares examples of making connections in motocross, sportscar racing, go-kart racing, and ultimately NASCAR while also sharing some of the techniques he uses to drive value AND sales for his sponsors.

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Sep 21, 2018

What do you get when you take an amazing racer and mix in professional marketing experience at Polaris?

Answer = Killer advice from Shelby Anderson

This show is powered by AMSOIL and this live experience is brought to you by Racing Addix and GSP XTV.

Catch Shelby's first interview here: Episode...